Dependence on OTA, repetitive questions and multilingual enquiries require a coherent path between the site and the management of the booking.
Illustrative scenarioOne concrete journey.
A family wants to know whether they can arrive late and add a cot. The site answers the standard information and collects the details of the particular request; the staff decides and replies, while prices and availability stay in the booking engine.
The foundationsWhat we start from.
Rooms, conditions, services and access to the booking engine. You need someone responsible for updating the information and handling the special requests.
The first priorities.
- Present rooms and services with verifiable information
- Connect the booking engine without duplicating availability
- Route particular requests and questions to the staff
What to keep under control.
We agree on a baseline before the interventions. The indicators depend on the data available and on the journey actually implemented.
- Complete direct enquiries
- Clicks towards the booking engine
- Confirmed bookings when available
- Response time to enquiries