One concrete journey.
A potential client describes a need without knowing the technical name of the service. A dedicated page clarifies the scope; a short form collects the context needed to prepare the first meeting.
The first priorities.
- Pages for specific needs and services
- Content with authors and sources
- An intake that prepares the first meeting
What to keep under control.
We agree on a baseline before the interventions. The indicators depend on the data available and on the journey actually implemented.
- Requests relevant to the service
- Meetings booked
- Information missing at first contact
- Where the enquiries come from