Listings on several channels and incomplete enquiries make it hard to tell curiosity apart from real intent.
Illustrative scenarioOne concrete journey.
A buyer is looking for a three-room flat within a precise budget. They filter the catalogue, read costs and characteristics and propose a visit. The request reaches the agent with the property, availability and contacts, without copying data between email and the management system.
The foundationsWhat we start from.
An updated source of properties, publishable characteristics and access to the management system. We define who updates listings and availability.
The first priorities.
- An updated catalogue with useful filters
- Collecting the buyer’s requirements
- Assignment and follow-up of visits
What to keep under control.
We agree on a baseline before the interventions. The indicators depend on the data available and on the journey actually implemented.
- Visit requests per property
- Requests with complete requirements
- Assignment time
- Visits carried out