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Context / Startup

From the hypothesis to the first useful signal.

Launching too early, before validating, creates complexity. The priority is verifying the need and the journey.

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  1. 01A hypothesis of need
  2. 02A clear proposal
  3. 03The visitor’s action
  4. 04Feedback and decision
Illustrative scenario

One concrete journey.

Before developing a complete product, a landing page explains who it is for and which problem it solves. Requests are collected with their context; the team compares interest and feedback with the initial hypothesis.

The foundations

What we start from.

The audience, the problem, the hypothesis to verify and a decision to take at the end of the test. The scope stays limited to the functions that are necessary.

The first priorities.

  • Landing page and value proposition
  • A prototype with a verifiable scope
  • An event plan and feedback collection

What to keep under control.

We agree on a baseline before the interventions. The indicators depend on the data available and on the journey actually implemented.

  • Requests from the chosen audience
  • Feedback on the problem
  • Completion of the minimum journey
  • Operating cost of the test
Related capabilities

The relevant interventions.

BUILD

Web design

We turn your offer, your content and the path to purchase into an experience that is clear, fast and recognisable.

BUILD

Web applications

Portals, tools and interfaces built for one defined process: from prototype to release.

GROW

CRO & analytics

We turn data into decisions about journeys, content and growth priorities.

Let’s talk about your context