One concrete journey.
A customer buys a variant with limited availability. The store shows availability from the agreed source, confirms the order after payment and passes to support only the requests that require a judgement.
The first priorities.
- Complete and clear product pages
- Connecting orders and inventory
- Measuring the checkout and support requests
What to keep under control.
We agree on a baseline before the interventions. The indicators depend on the data available and on the journey actually implemented.
- Confirmed purchases
- Abandonments per step
- Payment errors
- Support requests per order